____________ systems use small satellite dishes near or on customers homes to deliver television and other services. Flashcards. Great ads have certain characteristics in common. the copywriter.

Write. Gravity.

With what group is direct-mail advertising most effective? banner. Television, Cable, and Mobile Video.
marketing advertising. Match.

Start studying Chapter 8. nikki_lee3. To think about.

Test. Real estate agent.
PLAY. Penser en. What kind of nonverbal communication is this? Learn. These characteristics are referred as. They cost more, but might offer newer movies and little or no advertising.

Radio and TV are both considered _____ media, but Web sites are not. Kissing on the cheek is very common in Spanish cultures as a form of greeting, no matter age or gender. proxemics. L'information. Learn vocabulary, terms, and more with flashcards, games, and other study tools. The misfortune. L'agent immobilier. d. Anthologies weren't that popular with the working- and middle-class families that were increasingly able to purchase a TV set. Created by.

can promote a new or existing product. existing customers. After watching Hawaii 5-0 and before Blue Bloods came on, Carol saw a 30-second commercial for a Taco Bell value meal, a 30-second commercial for Hyundai, a 60-second for a movie, and several 15-second spots, one of which promoted another CBS show. c. Anthologies were double the cost of most other TV genres to produce. A(n) _____ ad is an advertisement that appears as a rectangle or various shapes of sizes at the top, bottom or side of a web page. STUDY.

False.

True or False: It is impossible to communicate with someone who speaks a different language than you. What is one characteristic of advertising? broadcast. Spell. One advantage of running a full advertisement on TV and then converting the audio into a radio spot is _____, where 75 percent of consumers report replaying the TV spot in their minds as they hear the radio spot. Key Concepts: Terms in this set (103) who is most likely responsible for writing the words for a billboard ad for a new line of Asics running shoes for women. Le malheur. True or False: Television ads are the only type of effective advertising. Cable TV.

False (The cable fees represent about one-third of cable TV revenues; advertising makes up the remainder.) What is a characteristic of premium cable channels?


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