Analysis of Reliance Jio’s Launch Strategies and Growth Potential Published on August 30, 2016 August 30, 2016 • 115 Likes • 20 Comments Predatory Pricing A Case Study on Reliance Jio - Predatory pricing constitutes a class of anti-competitive action where prices are set so low as to eliminate competing undertakings and, thereby, threaten the competitive process itself. Understand the issues and challenges faced by Reliance Jio in sustaining the market leader position of the Indian telecom industry. Price:The company has targeted users with smart phones who desire good services and high internet speed. SWOT Analysis 6.1. The company currently has a gross revenue of 108.9 million Excel analysis tools like percentage analysis w ere used in the study. Jio Money, Jio Play and Jio Join app are among the […] There is no significant association between the marketing strategy of Reliance and Jio. Secondary data was collected mainly from TRAI to reach out the conclusions. It plans to have a partnership with … Study the impact of Reliance Jio … A Study on the Marketing Strategy by Reliance with Special Reference to JIO 1S. Disruption by Reliance Jio in telecom sector Fig. Excel analysis tools like percentage analysis w ere used in the study. Jio offered 4G services along with its own handset. INTRODUCTION Brand Name Jio Slogan Digital Life Company Reliance Jio Infocomm Limited Founded Mumbai, Maharashtra - 2007 Industry Wireless Telecommunications Products Mobile Telephony Wireless Broadband Key People’s Sanjay Mashruwalla – MD Jyotindra Thacker – Head of IT Akash Ambani – Chief of Strategy Owner … As Reliance Jio has managed to cross 100 million Subscribers, they plan to recover the cost of those 6 months within 5 years and start reaping profits.. Proctor, T. (2000). Disruption by Reliance Jio in telecom sector Fig. Case Study by RITIK DHEDIA 2. Strength. help Reliance JIO is cap ture the wide area of Indian markets increasingly day by day [Rajeswari, 4(9) September, 20 17] ISSN: 2 394 - 7659 IMPACT FACTOR- 2.789 Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Reliance Jio’s LYF Mobiles presents a fabulous example of effective use of the marketing strategy of … Strategic marketing. We maintain a valuable relationship and trust with all our stakeholders by ensuring a transparent financial reporting system. Reliance JIO is the world's largest startup at ₹ 1.5 lakh crore investment. ANALYSIS & existing customers dueFINDINGS A . Customer Loyalty: In a market where Jio itself positioned itself as low price, Free calls etc.. Making customer loyal to paid service is a challenge.
Reliance Jio Infocomm Ltd (popularly known as Jio), is an Indian mobile network operator launched commercially on September 5, 2016. Vol-4 Issue-2 2018 IJARIIE -ISSN(O) 2395 4396 7686 www.ijariie.com 1057 Internal and External Analysis of Jio 1 Rahul Mhabde, Department of BABM Podar World college, India 2 Ali Dhamani , Department of BABM World College, India ABSTRACT Internal and External Environmental Analysis was carried out, Industry selected was the Telecom Industry.
Reliance Jio launched its services for the first time in 2015 and became commercial in September 2016. Reliance industries having a leading market position and market share in India which considered as their best strength. Shruthi and 2Murugan Ramu 1Saveetha School of Law, Saveetha Institute of Medical and Technical Science s, Saveetha University, Chennai. Reliance Jio’s Marketing Strategy and Case Study – Jio aims at creating an entire digital ecosystem, offering broadband services, applications, smart devices, and mobile telephony facilities. From the previous literature there Analyze the market penetration strategy of Reliance Jio. V . disruption of telecom sector by Reliance Jio . Materials and Methods The present study is an empirical research which is done with the help of data collection by collecting the survey. help Reliance JIO is cap ture the wide area of Indian markets increasingly day by day [Rajeswari, 4(9) September, 20 17] ISSN: 2 394 - 7659 IMPACT FACTOR- 2.789 Majority of the Jio users are obsessed with freebies once this come to an end … Reliance Jio has made India a techno-savvy and digital nation. It aims at providing premium data service at low cost. If you continue browsing the site, you agree to the use of cookies on this website. This whole Growth Hacking Strategy proves that Mukesh Ambani’s main focus to acquire user base with the right vision to provide the best services in cheapest rates and then generate revenue by proving the value of Reliance Jio in the market. Reliance Jio Infocomm is a company providing wireless telecom products and services. Conclusions and Suggestions 265 7.2 Research Methodology Research Design & Methodology The present study is undertaken to examine make comparison of marketing of tele services. Here is the SWOT analysis of Reliance Jio Infocomm Limited or Jio as it is popularly known. R. Ramanan. Vol-4 Issue-2 2018 IJARIIE -ISSN(O) 2395 4396 7686 www.ijariie.com 1057 Internal and External Analysis of Jio 1 Rahul Mhabde, Department of BABM Podar World college, India 2 Ali Dhamani , Department of BABM World College, India ABSTRACT Internal and External Environmental Analysis was carried out, Industry selected was the Telecom Industry. 1. NSE 1,574.40 (2.12%) BSE 1,574.00 (2.05%) MBA, School of Management, SASTRA University, Thanjavur-613401, Tamil Nadu, INDIA .
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