The GE group settled on five “growth leadership traits” common to all of those top companies … and copied them, of course. We are dedicated to investing in our veteran talent at GE as well as serving the local and national veteran community. –Steven Prokesch All these transformations dovetailed to a certain extent. Playing Offense Using the advantages of size to take risks and try new things… never allowing size to be a disadvantage. Each year, employees are rated on performance (achievements of their personal goals and objectives) and on Growth Values (how they accomplished their goals and objectives).
Growth Values 2011 12/3/2013 EXTERNAL FOCUS SPB/EB Themes Development Needed Consistently Meets Expectations Exceeds Expectations Global knowledge and regulatory trends into • Has knowledge of industry, market, regulatory trends, and events but does not always apply to her/his work • Incorporates market, industry, decision making process And it replaced the GE Growth Values with the more dynamic and entrepreneurial GE Beliefs. It lacks 3 components and doesn’t mention who are firm’s customers, what product and services the company offers and doesn’t express its concern for public image. By Alison Davis, Founder and CEO, Davis & Company @alisonbdavis. Every Person, Every Idea Counts Respecting the individual and valuing the contributions of each employee. There are five+1 values: Integrity, External Focus , Clear Thinker, Inclusiveness, Expertise, Imagination & Courage, the latter perhaps best reflecting the roots of GE. Nowhere GE shared values take on greater importance than on a small, wallet-size card that GE employees now carry with them. Growth Driven, Globally Oriented Growing our people, markets and businesses around the world. General Electric mission has been evaluated 2.5 points out of 4.5, indicating an average level. 3 Lessons Every Leader Can Learn from GE's Downfall How leadership weaknesses caused the decline of an admired company . The GE Veterans Network (GEVN) was created to help veterans build successful civilian careers at GE, provide support to reservists and their families during deployment, and much more. GE's values are so important to the company, that Jack Welch had them inscribed and distributed to all GE employees, at every level of the company. The Growth Values are the behaviors GE expects of its 300K associates living and working throughout the world. Here they are: Focusing outward, on its customers. Growth Values 2011 12/3/2013 EXPERTISE SPB/EB Themes Development Needed Consistently Meets Expectations Exceeds Expectations Leverages knowledge • Has difficulty applying knowledge, capabilities, and experience to unique situations • Applies knowledge, capabilities, and experience to improve outcomes or processes

Assessing every employee’s performance against jointly agreed Goals & Objectives and in comparison to GE’s Values is a regular, semi-annual process on all levels of hierarchy.

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