I've been following your [social media channel/blog] since [year/month]. Make the Approach. This way, they can use the branded hashtag, link you, and create a specific product awareness with their posts. If you want to boost the open rate, try to use a shorter subject line. You know the name of the influencer, so you should use it to your advantage. The Jetset Shop; Swimsuits; Jetset prints; Photo presets; Custom travel planning About 60% of subject lines examined use sentence-case, and 34% of them use title case. Influencers receive dozens of emails daily. Here are some key tips to follow for identifying your target audience and influencers: These stats prove just how effective … One way to use your popularity to entice more influencers to work with you is to send out a roundup email, asking influencers for their opinion about a certain topic. How do I want to collaborate with an influencer? Diana Adjadj is a writer for SupremeDissertations and BestEssayEducation. They are more likely to respond positively to your collaboration opportunity. Influencers are powerful forces that can help propel your blog towards significant profitability. While you can write the text from the scratch, using pre-created and pre-formatted templates could make your task easier and quicker. Why do I want to partner with this influencer? Also, choose an engaging subject line to ensure that the influencer wants to read your email and opens it. We have met once in Libreria Acqua Alta Di Frizzo Luigi in Venice. Often, companies doing influencer marketing for the first time push to get their brand name in the video title. Your IG account is lit?! With a micro influencer, you might get a few posts about your product, which might not be seen by all their followers. Pro tip: When writing an email to an influencer, avoid adding any links in the body. There needs to be a significant amount of relevance between the lifestyle that the influencer promotes and your products. Very often, email providers flag emails with links from unknown senders as ‘spam mail’. Influencers are unlikely to promote your business simply because you ask them. Besides, you can personalize your email in the following ways: Show that you really like the content created by the influencer: Quigley, I’ve enjoyed reading your recent post, where you encourage your followers “to start” and “to create”. If you want to make sure that an influencer will open your email, come up with a good subject line. However, to get your brand out there, you need to first partner with a social media influencer. Check out the influencers they have used. Here are the most popular influencer campaigns for promoting your brand and products. If you don’t hear back from the influencers after the first time, you can send follow-up email as well. A brand-influencer mismatch can stifle authenticity and follower engagement. Your influencer will be grateful that they don’t have to go back to your email archives. The email content must talk clearly about the compensation that’ll be offered to the influencers and should be personalized as well. ), some of your merchandise to use in a giveaway, or even an already written piece about your product, then you’re offering us potentially really cool content for our audience. Creating content is probably the most important thing you can do to market any business. Influencers love new stuff and might want to partner with you. After all, their content is the secret to their success. Giving their subscribers an exclusive tip before your product launches. With multiple posts from micro influencers, however, you’re targeting a more segmented audience repeatedly. Please share your insights and tips in the comments. According to a poll on the Tomoson blog, 59% of marketers are planning … It will help you to grab the influencer’s attention quickly and it shows the effort you used to personalize your offer. Influencers also build trust between your brand and prospects. 2. To make sure that you don’t fall victim to influencer fraud. I’d love to send across a sample of each product if you’d like to get started. The best way to identify the right influencers for your brand is to go after the ones who relate to your target audience. And most of them are free to use. We have numerous [name of niche (beauty, travel, etc.)] Get your influencer to go behind-the-scenes (For example: If you’re a company that sells snacks online, get your influencer to join your official taste-testing team for a day!) This is largely due to the influencers’ ability to mold their audiences’ opinions about your product or service. BE GENEROUS – You are reaching out to real people spending real time to promote your product or service. Other influencers may work with an agency and prefer that you get in touch through their … An influencer uses content to promote your product - product placement, reviews, how tos, or testing. Social media influencers can help share your brand message to a wider, yet tailored, audience. That’s because, without an effective email subject line, you won’t be able to get influencers to read your influencer outreach email, even if it’s well-written. Come up with an “Ask (Name of Influencer)” column on your company’s blog where your readers can write in with questions that your influencer will then answer. You can also send your products in a custom packaging. Step 1: Search YouTuber and Go to Email Page Sign in to your influenex account, go to Discovery > Influencer Search from the navigation bar in the left, search for your favorite influencer using the search box in the right, and click the Email icon from the right side of the influencer’s name you shortlisted. Bloggers you work with really are your brand advocates. Well, it’s highly unlikely that this email will resonate with the 18-year-old hip-hop influencer. Maybe you weren’t crafting the content in the right way. As I mentioned above, most influencers are very busy people. Simply work with your influencer to create a custom promo code that includes both of your brands in the hashtag, ask they use it for their posts with the specific products that you’ve given them, and have them link the posts back to you. Here are the most popular influencer campaigns for promoting your brand and products. From there, your genuine, thoughtful interest and strategic grasp of social marketing will go a long way toward building fruitful future relationships. Influencers help to put your brand in front of new, untapped audiences. If you use the same templates that other companies use, you won’t be able to draw attention to your brand. As a result, short email subject lines might appear completely and may stand out more compared to longer ones. Doing so might make them feel like they’re being used as sources of engagement and sales and might push them away. If you want to build a strong relationship with an influencer, make sure to speak the same language. It’s essential to know how to email influencers to promote your product because influencers tend to receive hundreds of influencer outreach emails every day. This method can include a ‘how to’. Influencer marketing with a fashion blogger doesn't have to be complicated. Not only does this save you time and money on searching for an influencer that matches your brand audience, but it also enables you to work with a team of experts in this field of marketing. You can use the below influencer outreach email template to personalize your communication with the influencer. Influencers have already built an audience that loves hearing from them. These include tips to write the perfect, How to Email Influencers to Promote Your Product, That’s because, without an effective email subject line, you won’t be able to get influencers to read your, Additionally, the subject line needs to be short, as many people tend to check emails on smartphones, which have smaller screens. When you work with social media influencers, let them do what they do best. Now that you know how to email influencers to promote your products, let’s take a look at how you can find them. Attract Untapped Audiences. It will be enough to personalize your message and make the influencer read your email. Why would the influencer be a great ambassador for your brand? Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. Digital celebrities only care about what they will get from collaboration with your brand. Now, there are different levels of influencers. Mention some content created by them that resonated well with you. The key is in understanding why the influencer shared it. I really admire the work you’re doing for the [elaborate on a cause they support and talk about their work]. Our experts can help you strategize, execute, manage, scale, track, and amplify your influencer campaigns. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. The last part is one of the … How do you start a conversation, you speak their language. You can either catch an influencers eye by engaging with their posts first (and providing value to their community), or you can just shoot them an email or DM as soon as possible. If you're interested, we can set up a phone call this week to discuss the collaboration that would provide value to brands. This can be a piece of advice for an article you're writing or a … However, nearly 50.2% of the emails written by marketers are less than 300 words. But if you send an email with a post idea or two (a gift guide, a gallery wall how-to featuring your art prints, some really cool lifestyle photography of your product that I’d want to share or use in my pieces, etc. You might end up wasting your influencer marketing budget if the influencer’s followers are fake accounts. With the decline of traditional advertising, affiliate and influencer marketing can be a highly successful and effective way to invest your budget. The only problem is that the top influencers are picky so it can be difficult to grab their attention. If you're interested, we can set up a phone call this week to discuss the collaboration that would bring value to brands. That increases response rates and you make sure that you are on top of their priority. And the number of fake accounts on Instagram has grown to 150 million. Should someone like Tony Robbins re-tweet you, expect a torrent of traffic and more re-tweets. Using the right influencers to promote your upcoming product can make all the difference for your launch. You should craft a compelling offer like this instead: You will get any dress from our site for free. Send out a friendly first email that recognizes their work and commends it. According to the research conducted by Campaign Monitor, the perfect length of email subject is 41 characters or 7 words. BRANDS/AGENCIES INFLUENCERS BLOG LOG IN. You can challenge influencers to create something sensational and unusual around your … With 25% of influencers ghosting after receiving a gift to promote, it’s important to make sure that you pick the right influencers for your brand who will actually care about your product. Writing Great First Email This is considered as one of the most important tips where you get to address your influencer for the first time. You can directly contact the influencers you want to work with using our platform. Emojis are a great way of achieving this. Alternatively, you can message them on social media platforms before emailing them. I’d love to send across a sample of our product for you to test and review. Reaching out to them to get a deal done is influencer outreach. In fact, the average email subject lines have only about 43.85 characters. When it comes to Instagram DMs, you can be more casual with them. Without knowing how to email influencers to promote your products, it can be difficult to get their attention. The first step is finding an influencer to work with. Once they agree to hear you out, you can send a third email with a campaign brief to help them understand your campaign in detail. So if you want to make a good first impression on influencers, keep your emails short and concise: Whether your influencer outreach email is short or long, formal or informal, you’ll need to proofread it. © 2021 Wishpond Technologies Ltd. - Terms & Conditions - Privacy Policy. Find influencers that align with your brand and would use your product. Whatever the case, influencer marketing is a useful way of reaching new audiences and educating them about your product. You’ve heard the term influencer outreach thousands of times before. You can make use of dynamic fields when sending an e mail to add in details such as company name, Instagram handle, job title, brand name, and product descriptions. With emails, personalization is everything. Get influencers involved in the creation process . So if you have a passionate fan base, you can try leveraging them instead of influencers: send them products for free, engage your biggest fans and reward them for their loyalty, and encourage your fans to post images and videos of themselves using your products. To find reliable influencers, you can leverage our influencer marketing platform. Try to express the main idea of your letter in one short phrase or sentence, and you will grab your attention. The more cohesive and consistent your messaging is, and the more your audience learns about it, the more engagement you can expect. Email subject lines require that you use your best copywriting skills. Here are some techniques you can use to encourage influencers to work with you. Email will help you check whether the influencer ’ s unnecessary to translate whole. Your business with Wishpond ’ s say you want to boost the open rate try... 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